Casey James’ manager recently tweeted what those of us who have been on Team Casey for some time have always known, Casey is blessed with the best fans in the world.
As Bryan put it, “In twenty-five plus years in music I have never seen fans like Casey James’ fans. You gals and guys are the best ever…period.”
We’ve discussed before the many examples of the big hearts and loving dedication of Casey’s fans, and every day we’re reminded how lucky he is to have fans who care so deeply and work so hard to help support an artist they believe in so much (here and here).
Aside from the the friendships and kindnesses of Casey’s fans (most recently when fan Gail Vaughn gave up her seat at the Opry to Casey’s mom) many of Casey’s fans are also business-minded. From those of us who have started blogs or fan clubs to support Casey, to those who religiously fill out dozens of radio request forms, Casey’s fans find ways to help where it counts most: in helping being a part in Casey’s success.
With Casey having a single on the radio, and an album coming out shortly, the focus has been on expanding Casey’s audience. There are two ways to do that, have Casey in rotation on the country music video channels and get him more radio play. Because it’s a simple fact – when people hear Casey, they become a fan. The more we can get people to hear Casey, the more fans he will have.
A couple of fans have developed a special relationship with their local radio stations, and these are paying big dividends. Carman (aka CoolCJFan) has exchanged tweets and calls with Houston radio station KILT and Casey is now a mainstay on their most-requested list and the number of spins on this station has skyrocketed. That personal touch and local connection (along with an incredibly good song) has helped propel “Let’s Don’t Call it a Night” to the station’s weekly top twenty list.
Similarly, Michelle (aka Mich_in_Colo) has engaged in email exchanges with the program director at her local radio station. Her letters are an inspired bit of genius. Friendly, helpful, but very focused. Here’s a sample:
Good morning! I am listening to the American Country Countdown on 92.5 The Wolf. My favorite new artist, Casey James, has broken into the top 30 this week at #29! “Let’s Don’t Call it a Night”is up three spots from #32. Any chance you will consider moving him into a better spin time? I really appreciate you playing him already, but it’s in the overnight time slot. I think Denver is ready to hear this amazing song, don’t you think? AND it would be awesome for them to hear it first on 92.5 the Wolf, my favorite station!!!
This was a brilliant way of saying, “Hey, get on board the Casey train!” without sounding demanding or pushy. It was informative and friendly with just a wee bit of prodding.
I know that those of us here at the blog have done similar things, if not quite as eloquently. We call and talk to DJs and let them know how much we appreciate their station playing him. But figuring out how to approach the stations, such as KUSN Chicago, that haven’t yet played Casey is a tricky one. Looks like Michelle has found the formula.
If your local station is playing Casey (click here for the list of radio stations that have added LDCIAN), make sure to let them know you love hearing Casey and would love to hear even more. If your local station isn’t yet playing Casey (the above link also has every other station listed), maybe gently let them know what they’re missing and how much you are looking forward to the day when you can hear your favorite song on your favorite station.
Sometimes when we get lost in the music we forget it’s also a business. So a little attention to the business side means many years of getting even more great music.