While we all realize that Casey James’ music career is a marathon and not a sprint (befitting someone who took 12 years to become an overnight sucess), we can’t help but checking the weekly reports of how his first single “Let’s Don’t Call it a Night” is doing on the charts.
Well, so far so good. In fact, very good! Last week it cracked the all-important Top 40 on both Mediabase and BDS (Billboard). The song has maintained a steady upwards progression since it was released, gathering great reviews as well as all-important radio spins. The release of the music video and CMT naming Casey the Next Big Thing only helped propel the single further.
Sony continues to show great support for Casey, taking out ads in various industry publications like this recent add in Country Aircheck:
So it was no surprise that Casey’s single received six more adds last week and according to the Spincrease chart is now on 126 stations. He was also on the Taking Off chart for the first time with one new station putting the song on its playlist and spinning it ten times last week. And in the “Starters” section, showing it had played LDCIAN twice last week, was none other than Dallas’ own 99.5 KPLX! His audience impression numbers (in millions, how many people his song now reaches) jumped over a half a million this last week to almost 2.5 million!
But if all the Mediabase and Billboard talk and terminology is Greek to you, as it is to me, hopefully this will help:
What is Mediabase?
Mediabase a music industry web site containing in-depth charts and analysis based on the monitoring of 1,836 radio stations in the US and Canada, in 175 radio markets. Mediabase features real time charts in 25 radio formats, based on radio airplay. In addition, its services has dozens of analytical tools. Mediabase also owns and operates ratethemusic.com, a service that allows consumers to rate music for the radio and record industries.
There are 185 monitored stations, the rest are unmonitored. Casey’s single has been added by just over a third of the monitored stations thus far. The song has charted on 27 of those 64 stations.
How are the number used?
For a Country Music artist, Mediabase charts are used as the source on the following radio countdown shows: American Country Countdown with Kix Brooks, Crook & Chase Country Countdown, Bob Kingsley’s Country Top 40, and Country Countdown USA with Lon Helton. It is the primary programming tool for nationally syndicated shows like After Midnite with Blair Garner.
What is Billboard?
Billboard refers to the music industry trade magazine that monitors the most popular songs and albums in various categories on a weekly basis. For a country artist, the chart they are first likely to appear on is the Hot Country Songs chart. This chart lists the top 60 most popular country music songs, calculated weekly mostly by airplay and occasionally commercial sales.
Casey is currently #38 on both charts, with a bullet. Hopefully, next week will bring even more great news of a further climb up the charts and many more official station adds. If you’d like to help spread the word, here’s a detailed article on requesting songs that will give you all the information you need, click here.